Report

Following today’s news (27 May) that Gatorade (PepsiCo) has signed 23-year-old DK Metcalf, Seattle Seahawks’ wide receiver, to endorse the brand; Holly Inglis, Beverages Analyst at GlobalData, a leading data and analytics company, offers her view: “The Gatorade-Metcalf endorsement emphasises the brand’s continued efforts to market its products towards youngerContinue Reading

While 2021 is set to be a breakthrough year for commercial space travel, the viability of this hyper-premiumized and ultra-exclusive experience remains unknown says GlobalData, a leading data and analytics company. The concept of commercial space travel is no doubt exciting, and this is reflected by high demand for theContinue Reading

The Asian dairy drinks alternatives sector* is expected to grow YoY to 9.4bn litres by 2026 as Nestlé, a leading player in the area, strengthens its presence with new product developments (NPD), according to GlobalData, a leading data and analytics company. Sheryl Gajete, Beverages Analyst at GlobalData, comments: “Nestlé’s newContinue Reading

Following today’s news (May 25th) that The Restaurant Group’s sales have nearly reached pre-COVID levels since outdoor dining resumed in the UK; Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view: “Despite seeing a hefty 32.1% decline from £32.2bn in 2019 to a forecast-valueContinue Reading