THAIFEX - HOREC Asia 2025 is set to redefine the hospitality sector once again with the introduction of groundbreaking features such as the Tech Lounge, where AI-powered automation meets hospitality, and the Asian Pizza Show Academy, which spotlights the region’s growing pizza market. Returning this March, the event will offer industry professionals a front-row seat to the innovations that bridge the gap with real-world applications that shape the future of hotels, restaurants and catering (HoReCa).
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Bangkok, Thailand, 24 February 2025 — Southeast Asia’s premier HoReCa trade event, THAIFEX - HOREC Asia 2025, returns from 5–7 March 2025 at IMPACT Muang Thong Thani, Bangkok, Thailand. Featuring 400+ exhibitors from 23 countries/regions, over 20,000 professionals, and the region’s largest buyer programme with over 500 top-tier HoReCa buyers, THAIFEX – HOREC Asia 2025 is a key strategic platform for business-driven innovation, market expansion, and deal-making opportunities.
Building on the successful of its inaugural 2024 edition, this year’s event expands to meet the growing industry demand for AI-driven automation, digital procurement, and cost- effective food service solutions. The 50% increase in pre-scheduled business meetings compared to the previous year underscores its role as a leading platform for partnerships and industry advancement.
New for 2025: Must-Attend Industry Features This year’s edition introduces two major highlights:
• Tech Lounge at THAIFEX – HOREC Academy – A dedicated space showcasing AI- powered automation, contactless service, and data-driven solutions to enhance business operations.
• Asian Pizza Show Academy – An interactive highlight featuring expert demonstrations, advanced pizza-making equipment, and premium ingredients, tapping into Southeast Asia’s booming pizza market.
These new additions join flagship highlights such as the THAIFEX – HOREC Xperiential Zone, where professionals can experience next-generation hospitality and food service innovations first-hand. Returning industry-favourite competitions including the ASEAN Barista Team Championship and Thailand Ultimate Housekeeping Challenge, continue to spotlight top talents.
Mathias Kuepper, Managing Director and VP Asia-Pacific of Koelnmesse, shared: “THAIFEX - HOREC Asia 2025 is a catalyst for change in the HoReCa industry. AI automation, digital procurement, and sustainability are no longer trends; they are essential strategies for future growth. With the Tech Lounge showcasing automation, the Xperiential Zone bringing innovation into real-world applications, and the Asian Pizza Show
Academy aligning with the expected growth in Southeast Asia, every
programme is built for businesses looking to adapt, scale, and lead.
Alongside returning highlights like the THAIFEX – HOREC Academy and
Innovation Awards, this power-packed three-day event is the ultimate
platform for industry transformation.”
Top Event Highlights for 2025
1. THAIFEX - HOREC Academy & Tech Lounge
Featuring 50+ industry leaders across 20+ curated talks and panel sessions, THAIFEX – HOREC Academy tackles key industry topics, from Women in Hospitality Leadership to Sustainability with Profitability. Experts from leading hospitality brands, including Asset World Corporation, Dusit International, Minor Hotels, and WorldChefs, will lead discussions on pressing industry shifts.
New for 2025, the Tech Lounge is a hub dedicated to AI-powered automation, digital procurement, and financial solutions reshaping hospitality.
Attendees will explore hands-on demos and expert-led discussions on:
• Smart Hospitality Tech: Automation, AI, and cloud-based solutions that streamline operations, reduce costs, and elevate guest experiences.
• Digital-First Procurement & Financial Solutions: Leveraging predictive purchasing, AI-driven inventory, and automated financial systems for seamless business integration.
2. THAIFEX – HOREC Xperiential Zone
This must-visit interactive space presents next-generation hospitality and food service innovations through live demonstrations and guided tours. Attendees can test, evaluate, and discover how they can integrate new solutions into their businesses, enabling them to make smarter, future-proof business decisions.
3. Asian Pizza Show Academy [NEW for 2025!]
As Asia’s pizza scene continues to expand, this newly added side event at THAIFEX – HOREC Asia 2025 will bring together a carefully curated selection of suppliers, master pizzaiolos, and the latest pizza-making equipment to Bangkok.
Co-organised by Bellavita, a global leader in Italian gastronomy, the academy features:
- Live masterclasses by pizza experts showcasing authentic Neapolitan techniques.
- Hands-on tastings hosted by Peppina, the event’s official pizzeria partner, serving 60 fresh pizzas daily and guiding attendees through the process—from dough stretching to baking.
This specialist event provides industry professionals with an exclusive opportunity to refine their skills and stay ahead in Asia’s rapidly evolving pizza market.
For more information, please visit www.thaifex-horec.asia
Media Resources:
● Media accreditation to THAIFEX - HOREC Asia: https://pressroom.thaifex-horec.asia/accreditation
● THAIFEX – HOREC Academy: https://thaifex-horec.asia/academy/
● THAIFEX – HOREC Xperiential Zone: https://thaifex-horec.asia/xperiential-zone/
● Pressroom: https://pressroom.thaifex-horec.asia/
● Interview requests: THAIFEX_SG_MSL_TEAM_SGP@mslgroup.com
JOINTLY ORGANISED BY
Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand The Department of International Trade Promotion is committed to providing excellent service to Thai entrepreneurs in international business, including trade facility, cost reduction, value creation of goods and services, providing consultation for overseas market access and maintenance, as well as close cooperation with the private sector to promote Thailand as a major gateway of Asia.
https://www.ditp.go.th/
Thai Chamber of Commerce
The Thai Chamber of Commerce represents as the Thai private sector to facilitate business and trade as well as to serve as the central coordinating agency between the government and private sector, and also helps to promote trade, business and economic cooperation including, build relationships between Thai and partner countries at the bilateral and multilateral level as well as plays a proactive role in representing the interests of the local Thai business community. https://www.thaichamber.org/
Koelnmesse Asia Pacific – Global Competence in Food and FoodTec Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders.
Koelnmesse not only organises food and food technology trade fairs in Cologne, Germany but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan,Thailand, the United States and the United Arab Emirates, which have different focuses and contents.
These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business. Further Information is available at: https://www.koelnmesse.com/current-dates/all-trade-fairs/
THAIFEX - HOREC Asia
5 – 7 March 2025
www.thaifex-horec.asia
Your contact:
Faith Lim
Tel. +65 9230 6126
E-mail
Koelnmesse Pte. Ltd.
152 Beach Road
#24-04 Gateway East
Singapore 189721
Tel.+65 6500 6700
www.koelnmesse.com.sg
www.thaifex-horec.asia
Media Contacts
Driving these segments are trends like
Contactless Solutions, Food Waste Management, Energy Efficiency, and Sustainability—tailored to transform every aspect of the industry.
This level of specialisation ensures you’ll find exactly what your business needs!
ASEAN Barista Team Championship
Watch the best baristas from the ASEAN region showcase their skills in delivering top-notch service, quality, and accuracy.
→ Discover more
Hosted Buyer Programme
A carefully selected group of 500+ top HORECA buyers will be hosted to connect with exhibitors, creating opportunities for strategic partnerships and sourcing.
→ Discover more
THAIFEX - HOREC Academy
Gain insights from 50+ global leaders across 20+ sessions, offering strategies to tackle industry challenges and transform your HORECA business.
→ View agenda. Secure seat
THAIFEX - HOREC Xperiential Zone
An immersive dive into the world of HORECA, this space allows you to discover and experience the most innovative solutions in the market, across 9 segments and 6 industry trends.
→ Discover more
THAIFEX - HOREC Innovation Awards
Asia’s first HORECA innovation award that defines the standard for automation, efficiency, safety, and sustainability.
→ Discover more
Thailand Ultimate Housekeeping Challenge
Witness 100 of Thailand’s hospitality experts in an intense showdown for the Ultimate Housekeeping Challenge.
→ Discover more
PLAN AHEAD: HORECA IN MARCH, F&B IN MAY
THAIFEX - HOREC Asia (5–7 March) delivers hospitality-focused solutions, while THAIFEX - Anuga Asia (27–31 May) broadens the spotlight to global food and beverage trends. Together, they form the ultimate ecosystem for hospitality and F&B professionals.
THAIFEX - Anuga Asia registration opens on 10 March — but first, dive into HORECA in March to discover innovations, connect with leaders, and grow your business.
Register for THAIFEX - HOREC Asia 2025 Now!
Questions About THAIFEX - HOREC Asia?
Write us an e-mail at info@thaifex-horec.asia.