Award-winning collaboration now includes building industry profile for portfolio of brands inclusive of Elegant Hotel Collection, World Rainbow Hotels and Best Loved Hotels
HotelREZ Hotels & Resorts extends Marketing and PR deal with Haynes MarComs to enhance marketing strategies
Bournemouth, UK, 24 October 2024: HotelREZ Hotels and Resorts, one of the world’s leading and fastest growing hotel representation companies, has extended its partnership with Haynes MarComs, an award-winning hospitality & technology marketing and PR consultancy, in a new 12-month agreement to leverage PR services for its portfolio of brands: HotelREZ, Elegant Hotel Collection, World Rainbow Hotels, and Best Loved Hotels.
Having successfully seen reservations up by 24% and revenue growth of 16% YoY, HotelREZ aims to further increase its brand footprint in the travel and hospitality industry.
Bournemouth, UK, 24 October 2024: HotelREZ Hotels and Resorts, one of the world’s leading and fastest growing hotel representation companies, has extended its partnership with Haynes MarComs, an award-winning hospitality & technology marketing and PR consultancy, in a new 12-month agreement to leverage PR services for its portfolio of brands: HotelREZ, Elegant Hotel Collection, World Rainbow Hotels, and Best Loved Hotels.
Having successfully seen reservations up by 24% and revenue growth of 16% YoY, HotelREZ aims to further increase its brand footprint in the travel and hospitality industry.
Haynes Marcoms will assist with several initiatives, including strategic marketing counsel, a dynamic PR strategy, content creation, and social media guidance.
Ryan Haynes, founder and director of Haynes MarComs, said: “Results speak for themselves and HotelREZ has seen the value we bring to their business. This expansion of work, to incorporate their portfolio of brands alongside our core work for HotelREZ Hotels and Resorts, will help us further support their global development strategy.
Ryan Haynes, founder and director of Haynes MarComs, said: “Results speak for themselves and HotelREZ has seen the value we bring to their business. This expansion of work, to incorporate their portfolio of brands alongside our core work for HotelREZ Hotels and Resorts, will help us further support their global development strategy.
Our counsel and connections throughout the travel tech industry and media enable us to help them work towards their commercial goals for all parts of their business.“
Daniel Simmons, Chief Commercial Officer of HotelREZ, said: “Partnering with Ryan and the Haynes Marcoms team has proven very positive for us, with a big increase in HotelREZ’s media coverage and brand presence. This made widening their remit an easy decision, and I look forward to working with them on our expanded partnership. There’s exciting times ahead for our portfolio, and Haynes Marcoms bring creative nous with deep industry knowledge which will help us achieve our commercial goals and build brand awareness in a competitive marketplace.”
In addition to content creation, media relations and marketing consultation, Haynes Marcoms supported HotelREZ with award nominations in 2024, gaining recognition in The Caterer’s Best Places to Work in Hospitality (May 2024) and The Sunday Times’ Best Places to Work (May 2024), as well as being shortlisted for Boutique Hotelier’s Best Hotel Technology Product (under 100 employees).
The extended remit and new contract for HotelREZ caps a stellar year of growth for Haynes Marcoms, a European Content Award 2024 and Netty Award 2024. Founder Ryan Haynes has also been selected to host key industry events and panel discussions at the likes of IHTF (April 2024), Social Business Space at IHS London (October 2024), and HOSPACE (November 2024). The company’s industry podcast Travel Market Life has also received record downloads.
To see how Haynes MarComs can help you, visit www.haynesmarcoms.agency
Image caption:
Ryan Haynes, founder of Haynes Marcoms, leads industry discussion at recent Independent Hotel Show London.
Ryan is pictured on far left of guests on stage.
ABOUT HAYNES MARCOMS
Haynes MarComs, founded in 2018 is a marcomms PR consultancy supporting businesses with B2B and industry engagement specialists in the travel, hospitality and property sectors. Contextualising the value proposition with real-world buyer scenarios to resonate with the target stakeholder audience, Haynes MarComs puts purpose behind marketing communications and PR strategies to create an affinity with the market for building credibility and gaining momentum.
The award-winning consultancy recognised by European Content Awards and Netty Awards 2024 for its content campaigns, works across PR, social media, website, blogs, email, lead gen content, and digital campaigns. Clients have included Cendyn, Guestline, IDeaS RMS, Blackboard, Homelike, Matterport, Sciant and BEONx.
For more information contact ryan@haynesmarcoms.agency or visit haynesmarcoms.agency or LinkedIn
About HotelREZ® Hotels & Resorts
HotelREZ Hotels & Resorts, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide.
HotelREZ® is a SaaS enabled service company, providing distribution, web services, booking engines, revenue, sales consultancy and marketing services and support more than 2,500 independent hotels, apartments and hotel groups in over 100 countries, including private label GDS chain code solutions. Customers include StayCity ApartHotels, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Hotels, Hastings, The Zetter Group, View Hotels Australia, Versace Dubai, and Resident Hotels.
HotelREZ incorporates two hotel consortia: Best Loved Hotels®, a collection of unique global individual properties, with a dedicated GDS programme and website, aimed at high-end leisure travellers and agents, World Rainbow Hotels®, the world’s only GDS Enabled LGBTQ+ global hotel consortia, representing more than 1,200 hotels in over 230 destinations. HotelREZ also powers the Elegant Hotel Collection® - a full-service luxury soft brand serving a curated global network of unique and inspiring luxury hotels.
Daniel Simmons, Chief Commercial Officer of HotelREZ, said: “Partnering with Ryan and the Haynes Marcoms team has proven very positive for us, with a big increase in HotelREZ’s media coverage and brand presence. This made widening their remit an easy decision, and I look forward to working with them on our expanded partnership. There’s exciting times ahead for our portfolio, and Haynes Marcoms bring creative nous with deep industry knowledge which will help us achieve our commercial goals and build brand awareness in a competitive marketplace.”
In addition to content creation, media relations and marketing consultation, Haynes Marcoms supported HotelREZ with award nominations in 2024, gaining recognition in The Caterer’s Best Places to Work in Hospitality (May 2024) and The Sunday Times’ Best Places to Work (May 2024), as well as being shortlisted for Boutique Hotelier’s Best Hotel Technology Product (under 100 employees).
The extended remit and new contract for HotelREZ caps a stellar year of growth for Haynes Marcoms, a European Content Award 2024 and Netty Award 2024. Founder Ryan Haynes has also been selected to host key industry events and panel discussions at the likes of IHTF (April 2024), Social Business Space at IHS London (October 2024), and HOSPACE (November 2024). The company’s industry podcast Travel Market Life has also received record downloads.
To see how Haynes MarComs can help you, visit www.haynesmarcoms.agency
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Image caption:
Ryan Haynes, founder of Haynes Marcoms, leads industry discussion at recent Independent Hotel Show London.
Ryan is pictured on far left of guests on stage.
ABOUT HAYNES MARCOMS
Haynes MarComs, founded in 2018 is a marcomms PR consultancy supporting businesses with B2B and industry engagement specialists in the travel, hospitality and property sectors. Contextualising the value proposition with real-world buyer scenarios to resonate with the target stakeholder audience, Haynes MarComs puts purpose behind marketing communications and PR strategies to create an affinity with the market for building credibility and gaining momentum.
The award-winning consultancy recognised by European Content Awards and Netty Awards 2024 for its content campaigns, works across PR, social media, website, blogs, email, lead gen content, and digital campaigns. Clients have included Cendyn, Guestline, IDeaS RMS, Blackboard, Homelike, Matterport, Sciant and BEONx.
For more information contact ryan@haynesmarcoms.agency or visit haynesmarcoms.agency or LinkedIn
About HotelREZ® Hotels & Resorts
HotelREZ Hotels & Resorts, founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur, is one of the world’s leading hotel representation companies, dedicated to connecting independent properties with bookers worldwide.
HotelREZ® is a SaaS enabled service company, providing distribution, web services, booking engines, revenue, sales consultancy and marketing services and support more than 2,500 independent hotels, apartments and hotel groups in over 100 countries, including private label GDS chain code solutions. Customers include StayCity ApartHotels, Dorint Hotels & Resorts, Queensway/Point A Group, Champneys, Exclusive Hotels, Hastings, The Zetter Group, View Hotels Australia, Versace Dubai, and Resident Hotels.
HotelREZ incorporates two hotel consortia: Best Loved Hotels®, a collection of unique global individual properties, with a dedicated GDS programme and website, aimed at high-end leisure travellers and agents, World Rainbow Hotels®, the world’s only GDS Enabled LGBTQ+ global hotel consortia, representing more than 1,200 hotels in over 230 destinations. HotelREZ also powers the Elegant Hotel Collection® - a full-service luxury soft brand serving a curated global network of unique and inspiring luxury hotels.