The Julius Meinl family, European titans of retail and dining, has revealed plans to expand their hospitality influence with the launch of a new long-term stay concept. Dubbed the Julius, the brand draws upon the family’s 160-year legacy of quality and service to embody a timeless standard of European hospitality through a modern lens. The inaugural location, the Julius Prague, is set to open in spring 2022 and will be designed by Milan design firm Matteo Thun & Partners.
“Matteo Thun has been working with the Meinl family on various projects for over 15 years. Our in-depth knowledge of this history, allied to a strong connection with the family, were invaluable in developing the concept, which brings together tradition with contemporary lifestyle design,” the firm says in a statement. “With the Julius Prague, we wanted this historic residence in the center of the city to again become a home, as it welcomes its next generation of visitors.”
The design-driven experience will feature flexible, spacious communal areas, including lounges, coworking areas, and onsite F&B options. All 168 residential-style guestrooms will boast living rooms filled with soft furnishings and separate bedrooms. Many will also include open-plan kitchens. An autumnal color palette will characterize the accommodations’ interiors, complemented by warm elements like oak floors in homage to famed Czech artist Alphonse Mucha.