Rafael de Cárdenas Crafts Menswear Store in Beijing

New York-based fashion house JNBY has unveiled a new retail space for its directional menswear brand, Croquis, in the Sanlitun section of Beijing. The retail experience was crafted by New York-based design studio Rafael de Cárdenas to reflect the authenticity of the clothing on display.

“The brand has a lot of naturalism about it. Their clothing doesn’t hide its materiality—on the contrary, the materials seem to have a life of their own,” says Rafael de Cárdenas, founder of the eponymous design practice. “Our design amplifies this in a number of ways. Partly by placing it in relief—in moments of polish and precision-engineering—and partly by incorporating natural materials with a rich and raw presence of their own.

A fluid layout is complemented by a soothing palette of neutral tones infused through elements like rough-hewn walnut, wool carpeting, and yellow velvet. Anodized aluminum and satin-finished glass also adorn the space to subtly imbue surfaces with light, notably demonstrated with the Mushroom—the monumental, lantern-like volume that radiates like a beacon and houses the fitting rooms.

Recessed displays throughout can be adjusted to emit a range of hues and alter the atmosphere as well. At the heart of the store, a corridor of rotatable oak arches anchors the space with an array of modular and mobile furniture. “Overall, the materials form a spectrum that speaks to the brand’s ongoing evolution,” de Cárdenas adds.

More from HD:
4 Urban Development Projects Focus on the Future
Arlo Midtown Is an Ode to Manhattan’s Garment District
Behind the Scenes of Saudi Arabia’s Red Sea Project

The post Rafael de Cárdenas Crafts Menswear Store in Beijing appeared first on Hospitality Design.