Following today’s news (27 April) that Mondelez International has released its Q1 2021 financials;
Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view:
“Mondelez’s improved growth in iemerging regions this quarter was largely off the back of strategic and well-timed acquisitions, which allowed the company to foster at-home snacking brands and invest further in health-orientated and sustainable positioning.
“The company’s revenue gains in Asia and the Middle East and Africa (MEA) were largely driven by ongoing home consumption trends, which are seeing consumers seek ‘better-for-you’ comfort foods despite the easing of lockdowns. In fact, the latest survey by GlobalData indicates that two thirds (62%) of consumers in the Asia and Australasia (AA) region are staying at home as much as possible, reflecting the high prevalence at-home trends still carry*. A similar response is seen across the MEA at 63%*.
“What’s more, a further 55% of AA consumers are always or often influenced by how a product impacts their health, while this stands at 62% for MEA. By tapping into this ‘better-for-you’ positioning – not only in terms of health but also ethics, sustainability and social responsibilities – Mondelez will be able to deliver sustained growth over the coming years: even as lockdowns lift and home consumption trends begin to subside. After all, consumers want to see brands that embody their needs and values.”
* All data is from GlobalData’s 2021 Consumer Survey, March 2021
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