Impact of Major Sporting Events on Hotel Performance
Hosting major sporting events has long been considered a way to enhance the brand awareness, tourism appeal and profitability of a destination. For the hotel industry specifically, such events can help boost demand and other key performance indicators (KPIs).
This year, many major sporting events did just that, including the FIFA World Cup, Gold Coast Commonwealth Games and Asian Games. During the World Cup, for example, hotels in Moscow saw a 338.1% increase in revenue per available room (RevPAR).
To provide a further look at the hotel impact of these events, we are pleased to present the infographic below.
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