Hotelier Indonesia – Hotel & Branded Residences Bali Part 1
Quantity over quality: be careful what you wish for.
With the Thai government banning ‘zero- dollar tours’ this has been an opportunity for Bali to swoop in and attract these poor yielding groups to fill rooms. With the government’s ambitious arrivals targets, it is foreseeable that the volume of such tourists is likely to increase but the long term benefits to the destination are arguable. Rates will continue to decline, Bali’s infrastructure will continue to be stressed and higher yielding more discerning guests may be turned off. It is a tight rope that is being walked with a quantity over quality policy.
With the explosion in budget accommodation, private villa rentals and huge numbers of new rooms in all hotel categories in the last 5 years it is easy to see how volume bums in beds relieves immediate mortgage pressures for hotel owners. However, hotel ownership and destination management is not a short term game. Nurturing a destination, the maintenance of infrastructure and the development of long term sustainable development goals are essential to ensure Bali continues attracting people from all corners of the globe and across all rate categories.
The island is expecting another boost in air connectivity from Garuda Indonesia in 2017. As China’s importance as a source market grows overtaking Singapore, Malaysia and snapping on the heels of Australia; Garuda Indonesia plans to open a new route from Bali to Chengdu in China.